Managing Marketing Information Nigel F. Piercy

ISBN: 9780709920250

Published: January 1st 1983

Hardcover

223 pages


Description

Managing Marketing Information  by  Nigel F. Piercy

Managing Marketing Information by Nigel F. Piercy
January 1st 1983 | Hardcover | PDF, EPUB, FB2, DjVu, talking book, mp3, ZIP | 223 pages | ISBN: 9780709920250 | 9.45 Mb

A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how researchMoreA good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfully and intelligently designed to suit the particular corporate context.



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